Prepared for Ed Hayes

Your Coaching System Works.
Your Website Does Not.

A full marketing package built specifically for The Wholesale Coach. Call funnel copy, 3 ad scripts ready to film, and an 8-email automation sequence.

12+ Research Hours
252 Podcast Eps Reviewed
3 Ad Scripts
8 Emails Written
55+ Videos Analyzed

Why I Built This for You

You have been wholesaling since 2016. Coaching since 2017. Your students have made over $2 million in assignment fees. You wrote a book. You recorded 252 podcast episodes.

And right now, nobody can access any of it online.

Your website SSL is expired. Every page returns a security warning. Your Teachable school is offline. Your free training link is dead. The only working entry point to your business is a bare Calendly link with nothing driving traffic to it.

You have the credentials. You have the results. You have 8 years of proof. What you do not have is a working front door. This package fixes that.

Want to Walk Through This Together?

15 minutes. I will show you exactly how to implement everything in this package.

Book a Call or email me at colin.d@crdmarketing.com

3 Gaps. 3 Solutions. Everything Ready to Deploy.

Every deliverable below is built from research specific to your business. Click each card to expand the full breakdown.

Click each deliverable below to expand and see the full Bottleneck Analysis and solutions

Gap 1: Your Entire Digital Presence Is Offline

Call Funnel +

What We Found

Your website (edwardhayes.org) has an expired SSL certificate. Every page returns a browser security warning. Your application page, your free training page, your bio links, your podcast show notes -- all of them point to a site that tells visitors "this connection is not private."

Wholesaler University on Teachable shows "This school is offline." Your primary course platform is shut down.

You have a Calendly link that still works. That is the only functioning entry point to your business right now. No top-of-funnel. No lead capture. No automated path from stranger to strategy call.

What This Costs You

Every day this stays broken, you lose coaching prospects who found you through your 252 podcast episodes, your YouTube videos, your Instagram content, or your book. They click through, hit a security warning, and leave. They do not come back. They go to Brent Daniels or Pace Morby instead because those sites actually load.

If you are running Facebook ads (your pixel is installed, so you are spending money), those clicks are hitting a broken page. That is ad spend going to zero.

The Fix: Complete Call Funnel Rebuild

We built you a full call funnel that replaces the broken infrastructure. Here is what it includes:

Opt-In Page Copy

Headline

"The 6-8 Week Wholesale Blueprint: How Ed Hayes' Students Close Their First Deal Before Most Courses Even Finish"

Subheadline

Get the free training that shows you the 3 things most wholesale coaching programs skip entirely

Body Copy

You have been wholesaling since 2016. You have helped hundreds of students close deals. You literally wrote the book on it.

But right now nobody can access any of that online.

Here is what the free training covers:

1. The #1 reason new wholesalers stall in their first 30 days (and the 3-step fix that gets deals moving)

2. Why "finding deals" is not actually your problem -- and what is

3. The exact process Ed uses to get students from zero to first closed deal in 6-8 weeks

CTA: "Get The Free Training"

Form fields: First name, email, phone (optional)

Application Page Copy

Headline

"Work Directly With Ed Hayes -- 90 Days to Your First (or Next) Wholesale Deal"

Subheadline

1-on-1 coaching, 2-4 sessions per week, lifetime access to every contract, script, and marketing template Ed uses

Body Copy

Ed has been wholesaling since 2016 and coaching since 2017. His students have collectively earned over $2,000,000 in assignment fees. Most close their first deal in 6-8 weeks.

This is not a course you watch alone. This is Ed on a call with you, 2-4 times a week, walking you through every step. Finding deals. Analyzing deals. Negotiating. Closing. All of it.

What is included:

  • 90 days of 1-on-1 coaching (2-4 live sessions per week with Ed)
  • Lifetime access to Wholesaler University (every module, every update)
  • Ed's personal contracts, scripts, and marketing templates
  • Direct access to Ed between sessions for deal-specific questions

Who this is for:

  • You are serious about wholesaling but stuck on execution
  • You have tried courses or YouTube but need someone in the trenches with you
  • You want a coach who still actively wholesales, not someone who only teaches

Who this is NOT for:

  • People looking for a get-rich-quick shortcut
  • People who will not do the work between sessions
  • People who are not ready to commit to 90 days of consistent effort

CTA: "Apply for 1-on-1 Coaching"

Strategy Call Booking Flow

Confirmation Copy

"Application received. Here is your next step."

Ed reviews every application personally. If it is a fit, you will get a link to book your strategy call within 24 hours. On the call, Ed will walk through your specific situation and tell you exactly how he would approach it. Whether you join coaching or not, you will leave with a clear plan.

Gap 2: You Are Running Ads to a Broken Site

Ad Creative +

What We Found

Your website has Facebook Pixel ID 266298920684797 installed. You are running ads. But every click from those ads lands on a page with an SSL security warning.

You also previously sold a "Done-For-You Facebook Ads Funnel Bundle" on Teachable, which means you understand paid acquisition well enough to productize it. But your own ad infrastructure is sending money into a wall right now.

What This Costs You

Every ad dollar you spend right now has a 0% conversion rate. The clicks register. The pixel fires. But the prospect sees "Your connection is not private" and hits the back button. You are paying for impressions that build zero trust and capture zero leads.

Brent Daniels, Pace Morby, Jerry Norton -- they are all running clean funnels with working pages. Every day your site stays broken is a day they get the students who should have been yours.

The Fix: 3 Ad Scripts Ready to Film

We wrote 3 scripts built around your specific story, results, and offer. Each one uses a different angle. You pick the one that feels right and film it.

Ad Script 1: "The First Deal" (Social Proof Angle)

Hook (First 3 Seconds)

"Most wholesale coaching students never close a deal. Mine close in 6 to 8 weeks."

Story / Body

"I started wholesaling in 2016. Chicago. No connections. No mentor. No clue what I was doing.

I figured it out the hard way. Took me way longer than it should have.

When I started coaching in 2017, I made one promise to myself. Nobody I coach is going to waste months spinning their wheels the way I did.

So I built a system. 90 days. 1-on-1. Me and you on calls 2 to 4 times a week. Not a course you watch alone at midnight. Actual coaching.

My students have collectively made over 2 million in assignment fees. Most of them closed their first deal within 6 to 8 weeks of starting.

Not because they are smarter than everyone else. Because they have someone in the trenches with them who has already made every mistake."

CTA

"If you are serious about wholesaling and you want a coach who still does deals, not just talks about them, click the link below and apply. I review every application personally."

Format: Talking head, direct to camera. Film at desk or in car. No fancy production needed.

Run time: 60-90 seconds

Ad Script 2: "The Book Lie" (Contrarian Angle)

Hook (First 3 Seconds)

"I wrote a book on wholesaling. It will not teach you how to wholesale."

Story / Body

"I wrote 'You're Only One Deal Away' in 2019. People loved it. 5-star reviews. Great.

Here is the truth. Reading a book about wholesaling is like reading a book about swimming. You understand the concept. You cannot do it.

Wholesaling is execution. It is picking up the phone. It is analyzing a deal in 10 minutes and knowing whether it is worth your time. It is negotiating with a seller who has 3 other offers.

No book teaches you that. No course teaches you that. The only thing that teaches you that is doing it with someone standing next to you who has done it hundreds of times.

That is why I coach 1-on-1. 90 days. 2 to 4 calls a week. I am in the deal with you. Not watching from the sidelines."

CTA

"I have a handful of spots open right now. If you want to work directly with me, click below and apply."

Format: Talking head, holding the book. Film in office or home setup. Casual energy.

Run time: 60-75 seconds

Ad Script 3: "The Vegas Move" (Origin Story Angle)

Hook (First 3 Seconds)

"I moved from Chicago to Vegas to prove something."

Story / Body

"Everybody told me wholesaling only works in your home market. You need local connections. You need to know the neighborhoods. You need to be plugged in.

So in 2023 I moved to Las Vegas. New city. No connections. No bird dogs. No existing deals in the pipeline.

Started from scratch. Because I wanted to prove that the system works anywhere. And it does.

The same process I teach my coaching students. The same contracts. The same scripts. The same approach to finding deals, analyzing them, and closing them. It works in Chicago. It works in Vegas. It works in your city.

I have been doing this since 2016. My students have made over 2 million in assignment fees. Most close their first deal in 6 to 8 weeks.

That is not because Vegas is easy or Chicago is easy. It is because the system works."

CTA

"If you want to learn the system, apply for 1-on-1 coaching below. I have a few spots open."

Format: Walking through a neighborhood or driving. Show the environment. Casual, authentic energy.

Run time: 75-90 seconds

Campaign Angle Breakdown

Angle Core Message Target Audience Emotional Driver
The First Deal Students close fast because of 1-on-1 coaching, not courses Aspiring wholesalers who stalled after courses Frustration with self-paced learning
The Book Lie Information is not the bottleneck. Execution is. Content consumers who have not taken action Fear of staying in "learning mode" forever
The Vegas Move The system works anywhere because it is process-driven People who think wholesaling is market-dependent Desire for a proven, portable system

Recommended budget: Start with $20-30/day across all 3 scripts. Let them run 7 days. Kill the weakest performer. Scale the winner to $50/day. Add variations of the winning angle.

Targeting: Interests in real estate investing, wholesaling, house flipping. Age 25-45. US only. Exclude existing customers/followers.

Gap 3: Zero Email Automation

Email Sequence +

What We Found

Your free training page is down. Your Teachable school is offline. There is no functioning email capture mechanism anywhere in your digital presence. If someone finds you through your podcast (252 episodes), your YouTube (55+ videos), or your Instagram (719 posts), there is nowhere for them to give you their email.

Even if your site was working, we found no evidence of email automation. No welcome sequence. No nurture sequence. No sales sequence. Every lead that comes in requires manual follow-up from you personally.

What This Costs You

You are a solo operator. Every minute you spend manually following up with leads is a minute you are not coaching, not wholesaling, and not creating content. An automated email sequence does the selling for you while you sleep.

When someone downloads a free training from Brent Daniels, they get a sequence of emails over the next 14 days that builds trust, delivers value, and pushes them toward a call. You have nothing.

The Fix: Full 8-Email Sequence, Ready to Deploy

5 welcome emails that take a cold lead from "who is Ed Hayes" to "I want to apply for coaching." 3 sales emails that drive applications to your strategy call. Drop these into any email platform and they run automatically.

Welcome Sequence (5 Emails, Sent Over 7 Days)

Sales Sequence (3 Emails, Days 10-14)

Additional Observations

Podcast Revival

You have 252 episodes of The Wholesaling Mastermind sitting dormant since June 2022. That is a massive content library with built-in SEO equity. Even repurposing old episodes into short-form clips (Instagram Reels, YouTube Shorts) would drive traffic without recording anything new.

Teachable Migration

Your course platform is offline. When you are ready to bring it back, consider migrating to a platform that integrates with the new funnel (Kajabi, Skool, or a self-hosted option). This reconnects your digital product revenue stream.

Book Reviews

"You're Only One Deal Away" has minimal reviews despite being published in 2019. A review generation push to past coaching students could boost Amazon visibility, which feeds back into your authority positioning.

Ready to Fix the Front Door?

Everything above is yours whether we work together or not. If you want us to build and run the whole system, let's talk.

Book a 15-Minute Call or email me at colin.d@crdmarketing.com